Fever of Football: Hong Kong Retailers Cash In.

But what happens when the crowds that flocked to Hong Kong's malls to watch the World Cup don't leave? And I'm not talking about the ones still reeling from the drama of their favorite team's crushing defeat. I'm talking about the ones who showed up in droves, only to discover that the mall they thought was the epicenter of all things football was actually just a cleverly disguised trap, designed to lure them in with promises of free food and cold beer, only to keep them hostage for hours, forced to watch endless reruns of sports highlights and shell out their hard-earned cash on overpriced merchandise.